Strategic Approach
Key Observations and drivers in the interactive workspace
- Today's leading brands are committed to new media because interactive media delivers focused content with true trending and customer insight. Hitting your target audience and gaining loyal customers has never been easier.
- Goals for your project should include engaging and connecting with your audience to win customers
- Faced with balancing communication strategies and budgets, leveraging the power of social media lets your customers be your best salespeople
- Winning business strategies include:
- Aligning brand strategies with business goals
- Defining the offer: Service or Business
- Delivering on the promise: "Deepen the affinity between your brand and your consumers"
- Customer-centricity
- Assess your customers' needs at every stage of developemnt and deliver the right solutions that drive results and revenues
Core Project Components
Three key steps define my projects: (1) Strategy, (2) Design, and (3) Execution. Each step is validated against the core objectives for the project and users' experience to ensure success during its lifecycle. Below you'll find a detailed list of these steps and the solutions they generate. Notice how metrics and user (customer) centricity are core features throughout the lifecycle...
- Strategy
- Research and Audits
- Metrics, Analytics, and Planning
- Project Management
- Customer Relationship Management
- Design
- Creative Direction, Concepting, and Brand Development
- Information Architecture
- Application Architecture
- User-Centered Design
- Execution
- Application Development
- Desktop/CD/DVD
- Internet/Intranet
- Mobile Device
- Widgets
- Electronic Learning
- Campaign Implementation and Media Deployment
- Feedback and Analytics
- Application Development